Frequently Asked Questions

We speak to people every day who are in need of guidance and an action plan for ensuring their business is set up the right way. Here are a few answers to commonly-asked questions on how we can work together to establish your business as a sustainable powerhouse.

  • Our core service offerings include startup formations, trademark registration and enforcement, copyright registration and enforcement, contract review, drafting and negotiation, and general counsel services. You can check out more information on our service offerings here.

  • Although servicing clients in the fashion industry is our niche, we provide services in many creative and more traditional industries like beauty, tech companies, food companies, lifestyle brands, hospitality, health and wellness brands, service-based companies, and many more!

  • We try our best to meet you where you are in your entrepreneurial journey. We accept credit card and ACH payments. Many of our services are priced at a flat rate. Some of our service offerings may be paid over time with a payment plan. Contract review and drafting services vary depending on the length and complexity of the contract. Contract negotiation services are billed hourly due to their unpredictable nature. Financing is also available.

  • It’s easy as 1, 2, 3

    1. You can get started as soon as we have a clear understanding of the service(s) you are in need of and can assure you that we can meet your needs. You can start by scheduling a Discovery Call with one of our team members or you can schedule a Strategy Session with an attorney if you are in need of a bit more insight and legal advice before deciding how to proceed here. 

    2. Once we’re clear that your needs and our capabilities align, we will send over a custom proposal with the recommended services and pricing for your review. After you choose your services, and your payment method, and sign your engagement agreement, we will send you an invoice based on your chosen payment method. 

    3. Once your invoice is paid, you will receive a welcome email with the next steps. If you ever have questions regarding the process, please feel free to reach out. We want to ensure that you are well-informed and confident in working with us to support you.

  • While you may find information on the internet, a professional lawyer can offer tailored counsel and detect issues you may not be aware of. As the saying goes, “you don’t know what you don’t know.” Many do-it-yourself services will usually leave it up to you to determine what you do and don’t need.

    Oftentimes, the services provided by a DIY (do-it-yourself) service is limited in scope and *whispers (if you read the fine print, they often tell you to hire an attorney for your legal matter.)* Hiring an attorney can help you understand the legal complexities that go beyond what can be provided by a legal DIY service and give you many options to best achieve your short and long-term goals. Lastly, you often wind up saving money by handling your legal matters correctly the first time instead of having to invest more money into fixing previous avoidable legal mistakes in your business.

    Most of the time, entrepreneurs go the DIY route because of the investments required to hire a professional. What we’ve seen is that oftentimes, it winds up costing you less to do it right the first time because it can be very expensive to fix avoidable mistakes. Keep in mind we have different payment options such as payment plans (for some services) to meet you where you are in your entrepreneurial journey.

  • We offer some services that may provide you with legal support despite budget constraints. This includes service packages at a lower price point, the ability to schedule an ad hoc legal consultation, should an issue or legal question arise. We also offer support if you file your Trademark Application on your own and later receive pushback from the United States Patent and Trademark Office. 

  • You have your LLC name, domain name, and social media handles secure but still run the risk of infringing on another's trademark or run the risk of someone beating you to the trademark office to protect your brand. You must conduct a comprehensive trademark search to determine if any trademarks are exactly like or confusingly similar to your already-used mark. An extensive search goes beyond Google and requires great detail and analysis that is best left to a professional. Lastly, we highly recommend that you register a trademark for your brand to obtain the government's stamp of approval confirming your brand ownership.

  • Trademarks protect your brand by providing exclusive rights to you for your brand name, tagline, logo, and other source identifiers to distinguish your brand from others. Copyrights protect creative works (or content) such as books, songs, movies, and other creative expressions fixed in a tangible forms (not simply ideas). Please keep in mind that some forms of intellectual property can be protected with both a trademark and copyright depending on the qualities and uses of the intellectual property. For example, your logo may be protected with a copyright for its original artistic qualities and with a trademark because it represents your brand.

  • Registering your company as a separate legal entity protects your assets qualifies you for specialized resources and possibilities, and may result in tax benefits.  Without registering your business as a separate legal entity, you run the risk of personal liability and losing out on grants and other resources available to registered businesses

  • Although servicing clients in the fashion industry is our niche, we provide services in many creative and more traditional industries like beauty, tech companies, food companies, lifestyle brands, hospitality, health and wellness brands, service-based companies, and many more!

  • We want to ensure that we are a good fit before we being working with each other. We would hate for you to invest your hard-earned money with us without having had the chance to assess your matter to determine if our services align with your needs. Oftentimes, we must have a conversation with you to identify the legal needs you have before proceeding. Although we don’t doubt that you are well-versed in what your needs are, we like to get a better understanding of all of your needs and possibly identify issues that you may not have anticipated where we may be of service.

  • We provide trademark and copyright enforcement services such as sending a cease and desist letter and initiating takedown proceedings. If you are located in Texas, New York, or Washington, D.C., we may be able to assist with filing a trademark or copyright infringement lawsuit against the infringer.

  • Currently, it takes about a year between filing your trademark application and receiving a trademark registration and that is only if you don’t receive an Office Action with concerns or pushback from the trademark office about your application. You can also check out this handy timeline that breaks down each step of the process from the moment you hire us until receiving your trademark registration.

  • We can assist with representation before the Trademark Trial and Appeals Board. Please schedule a Strategy Session here to discuss your specific needs further.

  • Yes! We provide Trademark Hero services to save your trademark application after it has been filed. If we believe that you are a good candidate for this service, we can step into the role as Attorney of Record for your trademark application, draft the brief(s) that need to be filed in order to save your trademark application, and correspond with the trademark office until a final decision is made on your trademark application.

  • Our firm does not provide assistance with patents, which are filed to protect inventions. We are happy to assist you with trademark (brand protection) and copyright (content protection) services.

  • We like to think of the ABCCs (no typo) when starting your business:

    A: Protect your personal assets with business registration and insulating your business from yourself.

    B: Protect your brand by registering your trademark for any original elements that uniquely refer to your brand (i.e. brand name, logo, catchphrase, slogan, hashtag, domain name, etc.)

    C: Protect your content by registering your copyrights for any original creative content (i.e. drawings, books, videos, music, blogs, photographs, etc.)

    C: Protect your legacy with contracts for everyone you do business with (family, friends, spouses included) to ensure you are both on the same page - literally and figuratively.

  • Although this is a question that we really can’t answer without knowing your business, what your intellectual property consists of, and how you plan to use your intellectual property, here are some quick rules of thumb for what certain types of intellectual property are and how you protect each type:

    • Patents: protect inventions with patent registration, contracts, and other operational safeguards.

    • Copyrights: protect original creative content with copyright registration, contracts, and other operational safeguards.

    • Trademarks: protect your brand identifiers with trademark registration, contracts, and other operational safeguards.

    • Trade secrets: protect your “secret sauce”, the aspects of your business that give you a competitive edge that is protected with contracts and business operations that support keeping the information a secret.

Disclaimer: The details provided are not legal advice but are only general information. Please get in touch with an attorney of your choosing to receive legal advice tailored to your specific needs and circumstances.

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